A Sparkling Year So Far ✨

Wow, what a year it’s been already! As we reach the halfway point of 2025, we just wanted to take a moment to share a little love and a few milestones with you, our incredible charm-loving community.

If you’ve been here a while, you’ll know that we live and breathe charm jewellery. It’s always been our thing. From the tiniest charms to nostalgic Y2K throwbacks. We’ve spent this year curating, creating and dreaming up ways to make your jewellery feel like you. Watching our beloved customers mix, match, and collect our pieces has been pure magic.

This year, things have really sparkled ✨

We’ve shipped all over the World, from Mexico, USA and all the way to Europe. Our little team has been packing orders around the clock. From Sydney to Sweden, charm lovers everywhere are building their dream custom jewellery and taking a little piece of us with them. That still blows our minds.

We’ve also remained proudly at the forefront of Etsy’s ever evolving ✨charm jewellery scene ✨ If you’ve left a review, tagged us in your photos, or told a friend about us… thank you. Your support means everything.

Of course, some pieces have become fan favourites:

• 💫 Dainty Charm Necklace - Made using our Dainty Belcher chain, it's a simple piece that’s perfect for everyday wear

• 🌊 Coastal Charm Necklace - A pre-made charm necklace inspired by the beaches of Australia & perfect for Europe Summer 2025

• ⭐ Classic Oval Link Charm Necklace - Etsy's favourite pick and the perfect foundation for bringing your charm vision to life

And when it comes to the charms themselves? These five have been selling out on repeat:

• 🤍 White Heart - Everyone's favourite

• 🌴 Palm Tree - You can never go wrong with a coastal vibe

• 🐚 Dainty Sand Dollar - A beachy classic

• ⭐ Starfish - After all, it's the year of the starfish

• 🌶️ Chilli - An ode to Europe Summer

  Looking ahead, we have some seriously exciting drops coming (think vintage, coastal summer, and even more ways to personalise). But for now, we’re just feeling really grateful. Grateful for your support and for the charm jewellery obsession we all know and love. 

  Here’s to the year ahead- more gold, more pearls, and more stories told one charm at a time.        

   

  With love, 

  Haylo 🤍